What is the China Licensing Expo?

Billed as the world's largest licensing trade show, China Licensing Expo brings together IP owners, agents and licensees across entertainment, arts, sports, gaming and corporate brand categories in Shanghai.

Why is the China Licensing Expo important and who should attend?

With hundreds of exhibitors and thousands of licensed IPs represented, it's the largest single licensing marketplace by scale, making it essential for licensors targeting the Chinese market and for Chinese licensees, retailers and agents seeking international IP partnerships.

When and where is the China Licensing Expo usually held?

Late October, at the Shanghai New International Expo Center.